Today we are joined by Mark Timms, Senior Manager, Cybersecurity Education & Awareness Behavioural Science at RBC, to talk about the human side of cyber security. We will talk about what motivates people to embrace a security program and what triggers drive the intended behavior. Building a security culture takes intentionality and a coordinated set of activities that focuses on the person. We will conclude with a consideration on how we should think about measuring the outcome. Cyber security is top of mind for many organizations and understanding the human side will help to drive meaningful programs that align with personal and organizational motivations.